Skip to content

Google Finance: What’s it All About?


Google Finance is a great tool for those that are looking to gain more knowledge about their investments. To be completely honest, as of a few weeks ago, I really didn’t know Google Finance existed; I was using Yahoo! Finance and E*Trade for many of my investment research. But, after looking into Google Finance, I was very impressed by all of the different investment tools they offered.

Here’s a brief list of what you will see on Google Finance.


If there is a company that has it’s quarterly report, you’ll find it in this section, without fail. This area will also include mergers and strategies of the various companies in the market.


In this area, you will find the recent Top Stories in the market, and these aren’t just stories within the U.S. or Canada, these stories span the entire globe. If it affects the market, you’ll find the story here.


I think this is one of the most important areas for tracking any stocks or investments that you may have. For example, I have a stock purchase plan for the company I work for. It is in my best interest to know how the stock is doing if I continue to invest my money there.

I simply add the stock quote to this “Portfolios” area, and Google Finance will do the rest. They’ll automatically show you the current stock price, the volume, and the highs and lows of that stock.

Stock Screener

This is my favorite tool offered by Google Finance! If I were looking for a small cap stock that had fewer than 500 million dollars in sales each year, I can simply put that qualification on this page, and the tool will automatically show me the investment options. You can also screen for a stock based on P/E ratio, Dividend Yield, and Volatility.

Google Domestic Trends

This is a very helpful tool as well. Are you looking into a stock and wish to research its trends throughout each year? Google Finance provides approximately 20 different markets and shows their trends perfectly.

Have you looked into Google Finance? I’m glad I stumbled upon it, and will use it often in the future I’m sure.



My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.


  1. I like Google Finance’s stock screener and the quote function as well. For general news and portfolios I now prefer Yahoo. The portfolio on Yahoo offers customized views where you can pick your own criteria.

    • Yeah, I’ll most likely jump from Yahoo to Google as well. They both have great features.

  2. I use Google Finance quite frequently to compare ETF performance against one another and against indexes. I think it’s a great tool and in my opinion beats Yahoo Finance and Bings tool as well.

    -Ravi Gupta

    • I do like their tools better than Yahoo Finance. I was pretty impressed with their capabilities.

  3. It is a matter of personal preference. I use Yahoo, Google and MSN Money. I also use Schwab, Fidelity and Vanguard for different reasons. I don’t think there will ever be a single source.

    • Yep, it’s unfortunate that there’s not a super-website out there that can do it all. Perhaps someone would like to transform this into a new business venture! Anyone..?

  4. Thanks! I haven’t used Google Finance. I’ll have to check it out.

    • It’s pretty cool, and it’s easy to find a stock within a certain criteria that you may have.

  5. Google Finance is far superior to Yahoo Finance. They list the key metrics like revenue and profitability year over year for each stock ticker, top news, and a chat board to discuss with other investors. This is all I use now besides the ticker search on my brokerage account.

  6. Google Finance is the ONLY way to go. I love the clarity of the site’s organization. Things are so easy to find. Plus, if I’m interested in related stocks, having them right down below is money in the bank. Great recommendation brotha!

    • Thanks Jon! It really does seem like it will be a great tool for my future stock selections!

  7. Interesting. I’ve been a loyal Yahoo! Finance user, and have given a passing look at Google in that regard, but will have to revisit. There are some strong opinions here that Google Finance is the way to go. Thanks for raising awareness of this!

    • No problem Squirrelers. It is a great resource! I think you’ll be impressed.

  8. Didn’t know it existed either. They will control the world one day and provide our every need!

    It looks like a decent tool for sure.

  9. As much as I love Google, I have to admit that I’m already so used to using Yahoo Finance that it would be hard for me to switch. Thanks for laying out the benefits though, at least now I know what I’m missing, but why change now?

    • Haha, well you don’t have to change completely. If you find that you’re limited in one of your stock searches with Yahoo, then perhaps you cold try Google Finance. As simple as that! 🙂 I’m used to Yahoo too, so I hear ya.

  10. Nice breakdown, might have to give it more of a spin. I’m so used to Yahoo Finance, too. Sounds like there’s a lot of helpful features for stock trading, but their layout is very plain to look at.

    • I would agree. The layout is pretty plain, but many of the tools are quite helpful.

Comments are closed for this article!

Related posts