Are you a regular blogger? Did you start your blog from scratch and now you’re making a few hundred bucks each month? I have met quite a few bloggers that found themselves in this situation.
Yes, they’ve brought their blog to a point where there’s a consistent income, but how can they make more money? If they start a brand new blog while running their current one, they’ll have to practically devote their life to their computer screen, because it takes time to build a new brand!
The Benefits of Buying a Blog
Buying a blog is often compared to a turn-key business. You buy the company, you are given the keys, and it’s already set up to make some money for you. All you have to do is “turn the key” and open the door.
Here are the benefits of buying someone else’s blog:
- The site is already built – you just have to maintain the pages
- There are already many devoted readers
- The social media is all set up (Twitter, Facebook, etc.)
- The site is already registered and crawled by the major search engines
- It’s probably already making money with ads
Don’t Get Burned When Buying a Blog
As you can see in the points above, yes, there are some benefits to buying a blog, but it doesn’t mean that it’s always going to be a profitable move.
When buying a blog, the most important question to ask yourself is, “Are the readers attached to the personal life of the blog owner? Or, is the traffic attracted solely to the information provided?”
If the current blog owner freely tells her audience her name and talks about her daily happenings and her 3 small children, then the readers are most likely not visiting her site only for the information, they enjoy the entire experience of the blogger’s life! If you are looking to buy this blog, be very very careful.
Here’s what typically happens when a blog like this is purchased:
- All the property is handed over to the new owner
- The new owner begins blogging in the place of the old one
- The readers do not relate to the new owner and begin to leave
- Traffic numbers fall and advertisers become disinterested in doing business with you
- The blog is no longer worth what it once was, and its monthly revenue has plummeted.
- Your investment is sunk
How to Maintain the Personal Blog
Even after my bleak painting above, if you still want to purchase a blog such as this, you just need to remember one thing: keep the voice that built the blog!
To make sure that the blog continues to be successful, you need to keep the original blogger as a staff writer. Keep her voice in the blog almost as much as it was before. Also, if you don’t relate so well with the style of the original blogger, find someone that does and hire them as a staff writer! Have the original blogger continue to write for at least a year and do your best to phase them out slowly and quietly. This is by no means easy to do, but it is possible.
It’s Best to Buy the Informative Blog with No Personal Writing
If you can find a profitable blog where the readers are interested only in the information provided, you might have a gold-mine on your hands.
An example of this could be an investment blog. Every other day, the blogger writes about the current hot stocks and gives advice one what should be bought and sold. The readers don’t care about the personal life of the blogger, they just care about the accuracy of the information given. If you feel that you can provide the information, then this could be your new cash-cow, and it would be a much easier transition than the personal blog.
Have you ever thought about buying a blog? Did you ever consider the issues I outlined above?
My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.