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Monthly Earnings Report: November, 2011


Do you ever wonder how much money this site makes per month? How does it generate the income? Where does it come from? All your questions will be answered in this post.

As expected, my first few earnings reports were a big hit (I started doing this in April). Not only is it of great interest for my blogging friends, but I also believe that my readers have a right to know how this site is being funded. So, with no further ado, here’s the earnings report for November, 2011.

November 2011 Earnings Report

Generally speaking, November was a pretty decent month. It actually started pretty slow, but it still proved to be an average month when compared to September and October.

I have to admit something though. I’ve been growing complacent with this site. I haven’t been giving it my all like I was in the past, and it really reflects in these earnings (can you see the flat-line?). I mean, I understand that my one blog can make just so much (and the average for one site probably is $1,500 a month), but that’s just it. I should have established my other blog ideas. After all, I already purchased the domain. I just have to put it together and slap some posts up.

Sure, I just bought a house in August that needed a complete renovation, and I do work a full-time job, but I still think that I could have done more. With the house projects winding down, I think it’s time to kick it in gear again, what do you think?!

In the year of 2012, I plan to earn $30,000 from my online ventures alone. How will I do this? There will be more to come on this later. Yep, I just left you hanging… sorry.

Breakdown of the Earnings: November 2011

Adsense – $53.45

Staff Writing – $50

Link Ads/Widgets – $400

Sponsored Posts – $810

Affiliate Sales – $105

Total November 2011 Income – $1,418.45!



I decided to make a change to how my ads were displayed on my site this past month. Did you notice? Instead of showing only text, I tried something new and allowed an image to be displayed on the sidebar. With this change, my earnings went from the mid-$40s to mid-$50s. It’s about a 15% increase over the previous two month’s Adsense revenue, so I’d consider it a win. I’m going to leave it alone for the month of December as well to see if this image ad will outperform again.

Staff Writing

It has been tough to keep up with my staff writing in the past few months, not just because I’m busy, but because I’m hoping to make online income more passive – and staff writing is definitely not passive. So, I was able to contribute two posts for a total of $50 in November. Not too shabby for the amount of time that I put into it.

Link Ads/Widgets

I received some interest from advertisers that wanted to post some links/widgets on my site. I made a few deals worth $400 total.

Sponsored Posts

I received some really great sponsored posts this month. Actually, I made a deal for a whole cluster of posts (12 of them – one for each month) that were so good, I probably should have paid for them. Instead, they paid me $350. Yes, it’s a much lower amount than what I normally get, but the quality was there, and I could use some posts to free up my time for some other projects. So, we’ll call it a win-win.

I also made 4 other deals for a total of $460, which brings our grand total to $810 for sponsored posts.

Affiliate Sales

I built a new page last month to (1) help newbies develop some income by starting a blog, and (2) earn some income through web host affiliate ads.

On November 25, this new addition proved beneficial. Someone started a new blog through my site! Congratulations new blogger! I hope the experience is everything you thought it would be and more!

Through this web-host purchase, I earned $105. Imagine if this could happen everyday!


In my last Income Report, I made the audacious goal of earning $40k in 2012 from my online ventures. While I still strive to hit this number (secretly), I have decided to set the goal at $30k (for various reasons that I can’t explain currently).

$1,400 in one month is not too shabby. I remember when I couldn’t get an advertiser’s attention to save my life, so anything is really a bonus. I think I’ll start stocking up these funds to pay off the house in a year (rather than plugging away at it for 4 years).

I look forward to December’s income, but more importantly I’m ready to kick butt in 2012! Stay tuned for greater successes…. 🙂

Income Reports Money


My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.


  1. Derek – $1500 isn’t bar at all. Great supplemental to anyone’s income. The question I have is – as you spend so much time on these projects ( I know Mrs lamf is proud ) but how to you find time to keep her happy? Dates, dinners, etc? That’s one thing that is really holding me back from putting my all into Funancials.

    • To be completely honest, I don’t do a very good job of it currently, and I’ve been striving to get better at it. We still do have the time to go out for dinner and head out for the occasional date, but her love language is “receiving gifts”, which I’ve always been bad at, regardless of the amount of time I have. I am getting better though. I think she can attest to that. 🙂

  2. Congrats on maintaining a nice pace even if you didn’t spend as much time on it as you would have liked. I know that this is a busy time of year. Good luck in 2012.

    • Thanks for the good wishes for 2012. I have some huge aspirations, and it would be awesome if I could hit my goals (it might mean I get that paid-for house that I’ve always wanted)! 🙂

  3. Could you go into more detail on sponsored posts? What are they and what’s a good rate? I’d like to know should the opportunity arise. I don’t want to sell myself short.

    • Sure Shaun.

      A sponsored post is typically provided by an outside party that would like to make people aware of their service or product. Most of the time, the post that they provide is actually very much in line with your site’s central topic (for instance, many of my sponsored posts are about saving money or getting out of debt). Then, within the article, they typically link back to their site (which is why they pay you to post it). For me, I get at least $100 for a post that stays up for a year. It mostly depends on Page Rank though. PRs of 2 or less will most likely have to settle for a price lower than $100.

      • Thanks for the clarification!

        So…they reach out to you, they write up a post, they pay you and all you have to do is cash the check and hit the publish button? 🙂

        I think I could handle that if the opportunity were to arrise 🙂

        • You got it! You’ll get there soon. Keep writing that content and generate links to your site and you’ll be there in no-time!

  4. Congrats, these figures are not shabby at all and certainly nothing to sneeze at! Best wishes for 2012 and I hope you exceed your expectations for it!

    • Thanks Carrie! I can’t wait for 2012 to start. I have some big plans! 🙂

    • They are always fun, especially when I tally up the totals! 🙂

  5. You might not have worked too hard, but $1500 is a pretty good month in my book. Continued success and nice cliffhanger! 🙂

    • Yep, I was actually surprised at what the income total was, since it really didn’t seem that busy. I’ll take it though! That cliffhanger has plenty of question marks in it! You’ll see what I mean when I explain my soon-to-be crazy life in a week or two. 🙂

  6. Thanks for breaking down your blog income. It helps to see where the money is coming from. I am working hard to build up my blogging income too!

    • I like your site name, Lisa! I’m actually launching a new site soon that you’ll probably have a ton of interest in! Stay tuned! 🙂

  7. This is great- congrats on the income! Isn’t it nice that even when you’re not working “too hard” (though I didn’t notice any less quality tbh!) you can still pull in some blogging income! Love it!

    • Thanks Shannyn! Once the site gets rolling, it is pretty simple to keep the income coming in, but it’s best not to slow down! I mean, look at J.D. at Get Rich Slowly. He kept plugging away at his site, and all of the sudden it’s worth millions!

    • Thanks LaTisha! It’s going to be really fun to start something new! It seems like it’s been a while since I’ve done that.

  8. Don’t get too complacent, Derek. Your blog is an inspiration to more people than you realize. You may not know it, but you are touching lives.

    Also, don’t sell yourself short. You’ve reached $1500 per month… now all you have to do is multiply that by about 5 times and you’ve got yourself a 6 figure income.

    Some increase will come from just doing what you are currently doing. Some will be the result of more people finding out about you. Some of it you can actively ramp up by creating more income streams (eBooks, courses, Kindle books, etc).

    Keep it going!

    • Thanks for the great comment Brad! I do sometimes forget that I’m impacting people by showing them that it IS possible to make money online. Thanks for helping me remember that! 🙂

  9. I think you are doing a great job. Life can pull you in so many different directions that it can be hard to focus! I know I need to do a million different things for my site and actually get to work on a couple other domain names I have bought. Instead, I go to my kid’s basketball games. 🙂

    Goals are great, but don’t get too upset if you don’t hit them. Sometimes initial goals can be unrealistic too!

    Keep up the great work.

    • Oh, I’ve missed goals before, and I don’t take it too hard, because I know that in striving for that goal, I have actually improved my site tremendously in the process. I always do my best to hit them, but if I don’t it’s not the end of the world. 😉

  10. Congratulations, these figures are not shabby at all and certainly nothing to sneeze at! Best wishes for 2012 and I hope you exceed your expectations for it, thanks for sharing.

    • Thanks for the well-wishes David! As always, I’ll be sharing my income with everyone, so if I end up hitting my goal of $30k, you’ll know exactly how I did it! 🙂

  11. Nice job! I remember when you first started off this blog, it was filled with great content. It’s come a long way!!! Now I gotta start doing the same with my blog:)

    • I definitely remember you stopping by my site! You were one of my first regular visitors!

      This site has come a long way! Do you remember what it used to look like? LOL. Now I’m moving on to bigger and better things. If you ever want another pair of eyes regarding your site, send me an email! Thanks again for reading. 🙂

  12. Great to see someone being so transparent about their online income. Often you see these reports and they aren’t very detailed. Congrats on your progress, I’d say 2012 is going to be very interesting. Good luck!

    • I love telling people how my website is earning an income! I think it helps me stay focused, and it helps my fellow bloggers learn how to monetize their site!

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