Outsourcing has become something of a dirty word in the business world. It’s a widespread approach to saving money but many businesses use it to create high-volume call centres in other countries. There are other, better and even local ways to use outsourcing effectively in your business, however. Here are just a few examples of how to do so.
For many businesses without a dedicated graphic designer on the team, coming up with a logo, ad or fresh graphic is like pulling teeth (If you’re up for a laugh – take a look at the upper-right of this post to see what my site used to look like when I was doing everything on my own). Worse still, building things like training manuals become an absolute nightmare. The DIY spirit can only take you so far before you start yearning for a more professional look. Consider going through a specialist for things like training materials – places like The Print Group is a good start, and they have loads of useful information on their website. This is true of your website as well – there are plenty of external options available there too. If you’re on a budget, then consider hiring a university graduate looking to build their portfolio. For larger jobs, larger scale design firms are probably what you’re going to be looking at, but be aware that their rates can be prohibitively expensive. Make sure you go in with sound budget, vision and timeframe.
When you first get started in business, taxes and keeping your accounts in order is relatively easy. However, the moment your company begins to grow, it’s at the same moment that your finances become exponentially more complex. Eventually you’ll have to get someone to handle that or end up becoming a full-time bookkeeper. Software can be a big help in this regard, and there’s plenty of it on the market but even if you have a staff member that knows how to properly wield such heavy accounting artillery, it can only take you so far. Bring on a professional accountant or bookkeeper to make sure all your numbers add up. This will help you avoid things like losses from sloppy invoicing, collections and owing taxes.
No, not telemarketing. Your marketing should be driving sales within the business. A lot of small business owners try to go the DIY route here too and often come up short. There’s so many ways to craft an effective modern marketing campaign and there’s lots of companies that can accomplish that for you. They’ll provide something that reaches as many demographics as possible – through social media, AdWords, ad spots on high traffic websites and even into old media like TV advertising and newspapers. These are the kinds of companies that can really generate huge traffic and revenue because they know exactly how to manipulate these systems for maximum effect.
These are just a few facets of your business that can be outsourced for greater productivity and results in the longer term. Depending on the job, it can be an excellent cost-saving measure and it might even free up your overworked staff to do the jobs they were originally hired to do. Have you ever outsourced any part of your business? How did it go? Tell your story in the comments below.
My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.