Despite the emergence of technology and online businesses, there are still numerous reasons why you may want to have a brick and mortar store. If you are a business owner, then there are plenty of things that you can do to ensure that your business is successful. Below are five tips that every brick and mortar business owner should utilize.
5 Tips for Brick and Mortar Business Owners
It’s not easy to get started in the brick and mortar business these days (nearly everything is done online!), but it can still be beneficial…especially if you work an angle that’s different than anybody else’s!
1) Get Creative When Trying to Draw in Customers
You have to get creative if you want to draw in customers. Many individuals choose to do most of their shopping online, but there are plenty of things that you can do in order to get them to come into your store.
- You can have some sort of event where you will be giving away prizes, or
- Host a workshop that your customers will benefit from.
2) Stay On Top of Property Maintenance
It can be tempting to try to save money by putting off maintenance. Unfortunately, this can just turn into more expensive problems down the road.
It sounds weird, but it’s imperative that you know the importance of commercial HVAC service for your business. They will do preventative maintenance and keep your HVAC system from going out at an inopportune time.
Make sure that you have your plumbing maintained as well. You don’t want to have a toilet back-up because you put off regular maintenance.
It actually tends to cost less for preventative maintenance than it does for repairs.
3) Protect Your Investment With Surveillance Cameras
Surveillance cameras are crucial for a brick and mortar business as well. They will allow you to monitor what’s going on at your store when you aren’t there.
- You can make sure that your employees are doing what they are supposed to, and
- monitor customers in your store to prevent theft.
By simply having surveillance cameras in your store, it may encourage productivity and lessen the likelihood of both customers and employees from stealing your merchandise.
4) Be Present as an Owner
If you want your business to be successful, then you need to be present as an owner. This shows both your customers and employees that you care about them. You can share your knowledge and passion about the product or service that your brick and mortar business offers. And, it will likely allow you to lessen some of your labor costs as well.
5) Don’t Skip Having a Website
Many brick and mortar businesses think that they don’t need a website. This is simply not the case. You can actually decrease foot traffic if you don’t have some sort of online presence.
A business website will allow you to show visitors what you have to offer, how to contact you and where your store is located. If you don’t have a website, you are just relying on word of mouth in order for new customers to know how to find you.
Having a website will increase the chances of shoppers being able to find you. You should also utilize social media websites as well. They are a great tool to let others know about current promotions or new inventory that you obtain for your store.
Brick and Mortar Business: How Are You Doing?
In conclusion, there are numerous things that you can do in order to have a successful business. By utilizing the tips mentioned above, you can increase sales and lessen the likelihood of unnecessary problems from arising. Brick and mortar businesses are still succeeding in this age of technology, and it could very well be a great time to open up a new business.
Do you have a brick and mortar store? How are you differentiating yourself??
AUTHOR LaTia Longuemire
My name is LaTia Longuemire. I enjoy writing, singing, and cooking in my spare time. My passion is helping others. At this stage in my lifetime, I'm primarily focused on my children. They are everything that keeps my world spinning.