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Holiday Blog: Blogging Through The Holiday Period

holiday blogBlogging can be quite a lucrative pursuit, especially if you approach it correctly. It can be quite more than just a hobby. When you’ve got a blog to make content on and you’ve got the keywords in mind, a holiday blog to get people in the spirit of the holiday can be great. Of course, a few readers in the background to ensure you always get at least a few views couldn’t hurt. The holidays can really make you a lot of money while blogging. 

So, while you’ve got the time, now’s your chance to get organized for the holidays and beyond. Winter lasts for quite a while after all. That means a lot of specialist content might be on the way! Below are some tips on how a holiday blog can help you during this time of year. 

Holiday Blog: Blogging Through The Holiday Period

Holiday blogging can really bring in the money during the winter season. There’s a lot of money to be made when you get in the spirit of the holiday. Just reach out to your readers and you can make a real impact. Take a look at some tips to help you with your holiday blogging. 

Take Advantage of Holiday Traffic

Holiday traffic could be quite the boom for a blog. The kind of search terms that would be quite tame and temperate at other times of the year receive a real increase during the autumn and winter months. People are online a lot during this time of the year, even when they’re not used to using computers and/or the internet. Now is your chance to increase your outreach by marketing to the uninitiated. 

Different words during the holiday season can really amp up your SEO. There are many words that can really bring in some money during the holidays.

Words such as seasonal keywords like: 

  • snow
  • winter
  • Thanksgiving
  • Christmas
  • holiday shopping

‘Snow’, for example, rides quite the high during the coldest months. After all, people want to know if we’re going to have a White Christmas or not! So, it’s time to take advantage of seasonal keywords

Related: Holiday Spending Tips: 11 Ways to Get Your Finances Back on Track

Blogging the Right Topics

Blogging the right topics and choosing the right keywords can be very important. If you blog according to these kinds of keywords, take the time now to come up with a content schedule and strategy, so you can time your posts just right. Let’s say you want to talk about ‘New Year sales’; blogging from Boxing Day onwards with this term in mind would have the best results for your time and effort. 

A combination of:

  • the right topics, and
  • posting at just the right time…

…will make sure you take advantage of all the new traffic holiday search terms are currently receiving. There’s nothing like jumping on the bandwagon at Christmas! 

Related: 5 Ways to Give More Than Just Presents For The Holidays

So, It Might Be Time to Rethink Your SEO Strategy

Your SEO strategy shouldn’t be inflexible, especially when the holidays are here and people want to know everything about the Christmas season and what they can do/buy for it. Depending on the niche you blog in, there’s a good chance you’re not optimized to take advantage of all this holiday traffic; an SEO strategy is supposed to push you to the top of the search results, and if that’s not currently working out for you, it’s time to rethink things. 

Don’t worry, it doesn’t have to be as much work as it sounds.

If you’re not sure where to start with introducing such a big difference to your usual SEO strategy, companies like Ignite Digital will be able to help you out. If you want to be sure you can blog about the holidays now, and then segue back into your usual content without a stark difference between your posts, a professional service will bridge the gap. 

Blogging through the holiday period requires a bit of rethinking. If you want to boost your revenue, it’s one way you can potentially do it!

Are you prepared to make your holiday blog pop? Do you have any special tips you use during the holidays to help your SEO? 

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AUTHOR LaTia Longuemire

My name is LaTia Longuemire. I enjoy writing, singing, and cooking in my spare time. My passion is helping others. At this stage in my lifetime, I'm primarily focused on my children. They are everything that keeps my world spinning.

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