Have you ever found yourself mindlessly scrolling on Twitter instead of side hustling to earn more money? I have found myself doing this plenty of times. As a matter of fact, I thought about deleting my account. What stopped me is learning you can actually make money with Twitter – namely, but managing Twitter accounts.
There are companies out there that are willing to pay you to increase their engagement on Twitter. How do I know? I’ve been getting paid to manage an account since last summer.
Although I cannot say which account I manage, I can share with you the tools and strategies I’ve used to grow both my personal account and theirs.
Make Money Managing and Growing a Twitter Account
The best way to get experience managing and growing a Twitter account is first to create an account and pick a niche to focus on. After creating my personal finance blog, I chose to use a personal Twitter account that I rarely used. My niche, of course, was personal finance.
In the beginning, I networked with others in the personal finance space on this blog curation site called Rockstar Finance. It was a fun place to communicate with other personal finance nerds.
While there, I was able to meet others who used Twitter to promote financial literacy. I joined a blog sharing group to promote my work and theirs.
Strategies You Should Try to Increase Your Engagement on Twitter
1) Join Blog Sharing Groups
One way to expand your network is by joining blog sharing groups. From experience, I know that most of these groups have certain days where they share each other’s work. For example, a Reddit group I joined last year shared articles every Monday.
I participated for a couple of months, reciprocating as many shares as possible. When I gained my first client in the personal finance space, I even shared some of their articles with the group. As a result, their number of followers increased.
The only downside joining these groups is that the quality of the content might be lacking, especially in really large groups. To avoid this, it might be best to use the next strategy instead.
2) Use Curation Sites to Share the Best Content in Your Niche
Curators take it upon themselves to select the best content to share with those in their niches. For example, when it was active, Rockstar Finance shared the best three personal finance blogs Monday through Friday. This saved readers from having to waste time sifting through sub-par content.
As the manager of a Twitter account, subscribing to curation sites can save you a ton of time. Instead of having to scour the web for content, you can check these websites for articles, and then select the ones that you think are good enough to share.
Here are some of the personal finance curation sites I subscribe to:
Sharing interesting articles may get you some engagement, but if you want to take your game up a notch, you should learn how to create fascinating Twitter threads.
3) Create Discussion Threads
When I was in a paid Rockstar mastermind group, I learned from Steve Adcock that mastering social media meant learning how to be social. While sharing articles is great, it won’t lead to increased engagement by itself. For that, you’d have to learn how to create discussion threads on Twitter.
You do this by asking interesting questions and/or sharing interesting personal anecdotes from your life.
Here are some examples of some discussions I created that received a lot of engagement:
- Personal Finance Question of the Day: “How much of your success do you attribute to luck or just hard work?” – Guy Raz
- What are some of your controversial personal finance beliefs?
- Is it a waste of time to calculate your financial independence number if you are single?
This discussions threads received several comments and likes. The most popular one was the question about controversial personal finance beliefs. I reached out to J. Money from Budgets are Sexy on Twitter to chime in, and he gave his opinion and retweeted the post after doing so.
Earlier this year, he created a blog post that included some of the comments from the thread.
If you can, try to engage with the top influencers in your niche. When they respond to your post, their followers may see that and comment as well. Some may even start following you.
Tools You Should Use to Make Money Managing Twitter Account
1) Social Media Scheduling Tools
To schedule articles from blog sharing groups or curation sites, you should use a social media scheduling tool. With these tools, you can schedule Tweets in advance.
This tool is extremely helpful when you are participating in blog shares. To avoid tweeting out articles back to back, you should space them out a little.
I personally use Buffer to schedule my Tweets. Since I manage multiple accounts, I use the paid version.
Here are some others you could try:
In addition, these tools allow you to see how your posts are performing. Most have an analytics tab you can click to keep track of how many times a post was liked, retweeted or a link you shared was clicked. Looking at this information could give you some idea of what type of content works on Twitter.
If you see a lot of posts not doing well, don’t get discouraged. Managing a social media account is mostly trial and error than an exact science.
2) Account Management Tools
In addition to social media tools, there are tools you can use to manage your followers, like Tweepi. Tweepi is a tool that allows you to target accounts based on similar interest, quickly get a snapshot of all of your followers, and get follower recommendations.
When you look at your list of followers, it shows you the last time they Tweeted, if they are following you back. With this information, you can decide whether to continue following an account.
As a general rule, I usually unfollow accounts that haven’t been active in a month or more.
How Much Money Can You Make Growing a Twitter Account?
Before making money on Twitter, I knew people could earn additional income as a social media manager, but I had no idea how much to charge my prospective client. To learn how much to charge, I had to reach out to some blogger friends who were professional digital marketers. They advised me to charge $25 an hour for my services.
Although the client and I negotiated a lower rate, it is still enough money to cover more than half my rent after taxes.
If you love interacting with people on Twitter, it’s the perfect side hustle for you.
Have you had any luck growing your Twitter account? What social media automation tools do you use?
AUTHOR Jerry Brown
Jerry Brown is an adventurous bibliophile who loves personal finance. He is the mastermind behind the blog Peerless Money Mentor. When he is not reading thought-provoking books or studying finance, he is spending time with family, biking, or taking a random adventure somewhere.