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Confessions of a Seasoned Blogger

Difference between FIRE and MinimalismMy name is Derek, I’m 35, and I’m an addict…

The addiction isn’t one that’s normally confessed or maybe even thought of. And not everyone is in the position to even have it.

I started this personal finance blog in August, 2010. It’s basically 10 years old.

In those first couple years, I was hustling! I was:

  • building my network
  • leaving comments on every relevant article I could find
  • writing free articles for other personal finance bloggers just so I could link back to my site
  • absorbing everything I could about SEO
  • I tracked my stats, made goals, and confirmed my progress 
  • And, I was writing posts on my own site ALL THE TIME

For the past 4 years though (since the kiddos were born), I’ve been stagnant. 

  • I rarely reach out to the personal finance community
  • I find myself writing on my site only occasionally
  • And, I’ve been taking the easy money instead of accepting pay only when I help my readers (via affiliate income)

The addiction…is blog complacency. But as of yesterday, June 19th, I’m a changed man.

The New Me

Here’s what you can expect from me from now on:

  • fewer crappy articles
  • more posts written by ME (maybe even a podcast once in a while? Would you even like that?)
  • a stronger voice on social media
  • and more free stuff to help YOU, my valued reader

I want to be the coach in your corner at all times. And, to be sure I become that for more and more people, I’m going to start tracking some numbers.

The New Blog Goals

Visitor Numbers

Right now, my visitor numbers are roughly 16,000 a month. At one point, they were more like 30,000. My new goal is to get that number to 100,000 – by the end of 2020.

Affiliate Income

Great bloggers earn their living on affiliate income. They fall in love with a product, they believe in it, and they show their readers how that same product can ultimately help them too. 

I want to earn my living this way. I want to:

  • help people start their own blogs
  • show them how to cut their bills in half
  • teach them how to invest
  • make sure they’re signed up with life insurance (like everyone should be!)
  • advise them on their credit and show them how they can earn bank with just a few tweaks 

With just these topics, my readers could benefit greatly and I’d receive a payout as well! It’s the way that money should be made.

At this point, I’m going to focus solely on my reader. I’m going to bump up my visitor numbers to 100,000 and I’m going to assume the money will follow. No more money goals for me. This is about you. Getting you to where you want to be, and in turn, I believe I’ll earn what I’m worth. That’s it.

What Do You Want From Me?

This is your chance. A chance for you to shape this blog into what you would love it to be. 

What is it you want most from a personal finance blog? 

  • A podcast?
  • More written posts?
  • More free tools?
  • A personal finance forum (maybe a Facebook community)?
  • Interviews from those who have struggled, but are now on the other side?

Tell me now! I’m ready to put my head down and get to work. Leave a comment below. PLEASE!

It’s time to help you. Please…tell me how I can do that so I can reach the world. This message of debt freedom and simple investing is worth spreading. It’s simply fantastic and I want everyone to be here.



My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.


  1. I didn’t have anything specific to add but wanted to add a few words of encouragement – it’s good that you’re changing your target to something you can control and looking more to serve your audience. Keep it up and good things will follow!

    • Thanks Jim! I always appreciate your voice!

  2. Hi Derek

    I didn’t vote but am happy to read your articles! I’d like to follow a good podcast or video, but it’s also up to you, how you best prefer to communicate.

    Personally I unsubscribed from a lot of sites during the crash, my portfolio crashed and I don’t have a job, so I didn’t want to read from some out there how to “make millions” or cash in etc. I wasn’t in the mood and there should be some empathy for those doing it tough – there are millions.

    So personally I’m interested in how to generate business ideas, entrepreneurship. And how best to proceed so that a portfolio is relatively or comparably weather proof.

    Love your blog and congrats on all the hard work!


    • Awesome. Lucky for you, hustling and business are my specialties! Thanks for the comment, David. More articles (and maybe a video/podcast) coming your way!

  3. Hi Guy, so I’ve been listening to the minimalists guys here lately decreasing consumption, as I’ve since eliminated most of my debt (A Big Thanks To You:). With that said there are only a couple of bloggers I follow now, yours included. I am on a fixed income and am researching how I might go about starting a podcast/blog specifically for people who don’t pull 6 figures. Most financial advice is sorta cookie cutter (if you would) in terms of assuming that everyone fits a particular financial status and lifestyle. I learned that abundance is not necessarily in material things and money, but comes in all the unexpected ways we ofttimes take for granted. The intangible things like self-confidence, peace of mind, and the simple joys of everyday living. So just stay encouraged, you ROCK at what you do, the passion is already there and only more Blessings will follow.

    • Thanks Carla! I think your blog idea is awesome, and if you need any help (or even a sounding board), let me know!!

  4. You Bet!:)

  5. Love your blog! Excited for your new goals. I think in terms of finances I would like to see more about overcoming the obstacles to get to FI.

    • Ooo, that’s a good one. And it’s a goal that I strive for, even if I continue to work when I don’t necessarily have to. Thanks Dawn!!

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