Skip to content

My Blog Goals for 2020

blog goalsMany of you come to this site for personal finance advice – to hear about HSA, 529, and 401k accounts (and we do provide that here). But others of you come to this site to learn how to make more money, which also means that some of you are constantly thinking about starting a blog. It could give you a better life purpose, some new fun friends, and some extra money to put in your bank account. For that reason, I also write about my blog from time to time – my challenges, accomplishments, and GOALS! Today, it’s time to lay out my blog goals for 2020.

My Blog Goals for 2020

If you’ve read my recent post, “Confessions of a Seasoned Blogger,” you know that I recently flipped the switch on running this blog.

  • No more coasting
  • No more accepting crappy posts
  • And no more feeding simple canned answers to my readers…I’m done with that. It’s not me. I hated it. 

Rather, it’s time for me to step up and provide my readers with an experience that they’d find nowhere else!

  • Amazing posts
  • Constant interaction
  • And a cheerleader that’s in your corner at all times, no matter where you are in your financial life!

So what do I hope the results will be?

My Current Stats

In January, my blog was generating 30,000 viewers a month. At this point, I’m slightly under 20,000 viewers a month. 

Why the drop?

blog goals

I think it’s basically what I already said above. My posts haven’t been amazing and I’m also allowing sub-par posts that are written by others. I was simply too distant and wasn’t engaging enough with my customer…ie. my readers.

The Future Goal

So here we are, I’ve got roughly 20,000 readers a month. It’s alright, but I really want to REACH MORE PEOPLE. I want to HELP MORE PEOPLE. And in turn, as a by-product, I’ll earn more money. Who knows? Maybe I’ll retire early. Maybe we’ll just use the added monthly income toward vacations. OR, perhaps I could use a chunk of change to help my readers more every month.

I could…

  • Afford more content
  • Have more giveaways
  • Maybe even extend the scope of this website (perhaps with a podcast so you can take me on the road!)

It’s a dream of mine to build this website bigger. And it all starts now. 

My blog goals…there’s really just one.

*Increase the reach*

If I do that, all the money stuff will follow automatically. 

And you know what? I’ve got myself a big hairy audacious goal – I want to grow my site to 100,000 viewers a month by the end of December, 2020.

Related: How to Earn an Unlimited Income With Your Blog

How to Make the Blog Goal Happen

Achieving blog goals don’t just happen. They take careful planning and execution. I intend to grow my blog by 5x in just 6 months. This is going to take a fight.

Here’s how I envision it ramping up:

  • June: 20,000 views
  • July: 26,000 views
  • August: 35,000 views
  • September: 45,000 views
  • October: 59,000 views
  • November: 77,000 views
  • December: 100,000 views 

In other words, I need to increase my reach by 30% a month.

blog goals

And here’s how I intend to make it happen:

  • Increased social media postings
    • The usual was 1 a day on Twitter, Facebook, and Pinterest
    • The new plan is 10 a day on each social platform
  • More strategic social postings
    • Instead of just posting a link with no other words, I plan to personalize each one – for social conversation! After all, that’s what social media is for!
  • A faster site
    • I already have a dedicated server, but I don’t think it’s enough. I need more RAM. I’m signing up for more soon.
  • More content
    • My staff writers provide new posts every Monday and Thursday. 
    • I plan to write an additional 1-2 posts each week on top of that.
  • More intriguing content
    • I was pretty lax with the topic choices of the past articles.
    • Now, I’m going to research titles ahead of time that are interesting and have the most reach
  • More email marketing
    • There are so many articles on my site that could help the reader, but they might never find them!
    • I plan to reach out to them more often via email so they can learn more, and therefore earn more!
  • More giveaways
    • I used to give stuff away on my blog all the time, but it takes time and effort to set up
    • I plan to do more of these in the future. It will help my readers financially and it will create more buzz for the site so others will find it!

How Will I Afford This Sudden Switch?

Right now, my site earns about $400 a month (organically) with 20,000 visitors. It costs roughly $900 a month to pay staff writers and my virtual assistant. That leaves me about $500 short. 

To combat the shortfall, I plan to do two things:

  1. Write one post a month for another blog for $300-$450
  2. And, ramp up the visitor numbers as fast as I possibly can!! This blogs future life depends on it!!

The beauty is, once I’m at 100,000 visitors a month, I’ll earn $400 x 5, which is $2,000 a month! And that will pay the bills!

Related: How Michelle Makes $1 million/year Blogging

Blog Goals – Future Updates

For all you want-to-be and newbie bloggers out there, you’ll be happy to know that I plan on posting my results each month. I’ll tell you what’s working and what’s not and what you should plan to do in the future if you want to grow your blog as well!

It’ll be a good gut-check for me and my progress and it will also help you with your blog goals too!

Wish me luck!! I’ll report back to you next month!

Income Reports Make Money Money Start Your Own Blog


My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.


  1. Hey Derek,
    Who is your current host? If you have a dedicated server and you’re increasing RAM, I’m guessing your setup isn’t cheap. You could probably save some money by moving to another host. I’ve been using BigScoots for about a year and a half and had a great experience with them. I know some customers that have 300,000+ pageviews per month and are still on the $35 per month plan. And the pages load pretty quickly.

    • Hi Marc,

      Dang that is cheap. I have Bluehost (I moved to them last year), which has been solid and not that much more expensive than iPage. Everything loads pretty quickly, but I have a TON of content and images and I need my site to load like, warp-speed! I’m going to see what the extra RAM does, then take it from there. Thanks for the tip!

  2. Sounds like great goals! Motivating.

    “Right now, my site earns about $400 a month (organically) with 20,000 visitors. It costs roughly $900 a month to pay staff writers and my virtual assistant. That leaves me about $500 short.”

    Could you elaborate more on the $900/month cost? How many posts does your staff writers publish a month or how much does each post cost on average?

    I currently have no help on FS, so it’s just me doing all the writing and other stuff. I’m thinking about ramping things up too, but I’m not sure if it’s worth it given I have the time as an unemployed person.



    • Hey FS,

      The $900 a month is mainly my VA and staff writers. Web hosting is on top of that cost, but I pre-paid that for 3 years, so just not worried about it right now.

      YOU’RE thinking about ramping things up??! Lol. You’re ALREADY ramped up! HAHAHA – well, compared to my site you are. But you know what? If you do nothing, I’m going to pass you by! ….annnnnd I just motivated you to be awesome and outperform the world. 😉

      But yeah, if I could ramp up the site enough to consider self-employment online, that’d be cool. Not sure if my wife would ever go for it, but it’s worth a shot! 🙂

      • I’m really not ramped you at all. It’s just me writing 3X a week, which is why my growth is very slow.

        Would you recommend I ramp up freelance writers And a VA as well?

        Home much does each post cost on average?



        • Hi FS. Your readers love your voice, so don’t change that. But adding a few articles here and there from someone else’s perspective definitely helps, and can bring in a whole new reader base too.

          You know what? I’m looking to staff-write for a few sites while I grow my site income – maybe you and I should connect? And, I could recommend my VA as well if it’s a good fit for all of us. Shoot me an email? derek (at) lifeandmyfinances [dot] com.

Comments are closed for this article!

Related posts