Do you own and operate an accounting firm? Are you looking to grow? Of course you are! One great way to grow is with great service. But, there’s also something to be said about how a great website can help you grow your accounting firm.
Want to learn more about how to grow your accounting firm? Read on, my friend!
How a Great Website Can Help You Grow Your Accounting Firm
If we’re being honest, most people probably don’t see too much difference between one accounting firm and another – as long as their books are accurate, and the IRS doesn’t bother them about taxes.
If you don’t happen to offer any types of specialty services, but you still want to get new business, you’ll have to ensure that you stand apart from the competition. Here’s a quick look at a few ways to do just that.
For many people, the first impression they’ll get of your firm is through visiting your website. For this reason, your accounting website needs to be on point.
Have engaging content and fully explain who you are and what you do. Make sure that you have an About section and a way for potential clients to contact you – either by phone or through the website.
Take Advantage of Content Sharing
Social media queues and content sharing are definitely how word of mouth works these days, so do your best to make the most of it.
Accountants have one of the best-paying jobs in finance, but you have to work at it if you want to grow your firm, and social media can be a spectacular tool to use for this.
Be sure to use a variety of platforms to engage with your clients and potential clients. Building a network of followers or friends means that you have the ability to share valuable information with them and you can even encourage them to share your posts with their friends and followers.
Be a Thought Leader
If you work hard to become an authority on everything accounting, you’ll have a better chance of becoming a go-to accounting firm for clients who need your expertise.
Obviously, before becoming a thought leader in the industry, you need to become an expert on accounting. But after you’ve accomplished that, how do you spread your expertise?
Think about things that offer prestige, such as…
- white papers,
- or eBooks/books,
- and an up-to-date blog right on your firm’s website that offers things like commentary, accounting views and news.
Recommendations and referrals are a wonderful way to grow your accounting firm.
Consider this: If you’re looking for a new dentist, what’s the first thing you’d do? You might ask your family and friends.
So, the question is – how do you get those recommendations and referrals?
One way is to add a page to your website for testimonials, and then ASK your clients for them. Most people don’t offer to do them without a little nudge. Make sure you do your utmost for every client you have, and they’ll be more likely to tell their friends about your services and leave you testimonials.
Network, Network, Network
Networking is important for any business. It doesn’t matter if you network in person or online. Even if you’re just meeting other members of the PTA or attending a dinner party, you should be networking.
See, the thing is, you never know when there’s a sister of a friend of a friend who may be looking for a new accountant. You need to ensure that your name is the first one they think of.
How to Grow Your Accounting Firm – It’s Time! Get to Work!
The possibilities for growing your accounting firm are endless and go way beyond a website and the other things you’ve read here today. You’re only limited by the creativity you put into it.
Use the technology at hand to demonstrate your complete expertise and make sure that you become known as a top thought leader in your area. Keep on top of the latest tools so that you can become the go-to source for each and every one of your clients.
Are you looking to grow your accounting firm? Keep the above list handy and work it, my friend!
My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.