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Joe Rogan Net Worth 2023: Joe Rogan Podcast Earnings & More Income Streams

Explore how much Joe Rogan is worth in 2023, along with details on all his income streams.

Deepti Nickam - Finance Writer
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Finance Writer
Derek Sall - Personal Finance Expert
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Joe Rogan doesn’t shy away from controversy on his podcast. But the man means business—and is worth a whopping $190,000,000 as we speak. 

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Whether you’re a fan, a critic, or a casual internet scroller, there’s no denying that Joe Rogan is a highly successful podcaster, stand-up comedian, reality show host, MMA artist, and UFC commentator.

But why is Joe Rogan so popular? And ‌where’s his money coming from?

Let’s get into it—

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Joe Rogan Net Worth in 2023

Joe Rogan’s net worth, as it stands in February 2023, is estimated at $190,000,000. (Forbes claims his net worth will multiply at a rate of 28% each year.) 

We estimate Joe Rogan’s average annual earnings at $141,000,000 a year—this includes around $60,000,000 from his Spotify deal, $48,000,000 from his podcast sponsors, and about $6,000,000 in YouTube earnings. 

Rogan’s assets are valued at about $135,000,000 (his fifteen real estate properties priced at about $150,000,000 and an investment portfolio of $20,000,000).

How Much is Joe Rogan Worth Right Now?

Here’s a quick look at all of Joe Rogan’s income streams:

Income stream

Approximate earnings

Spotify income


Podcast sponsors


Comedy shows & tours


YouTube earnings




UFC commentating


Total average annual earnings


And here’s an overview of Joe Rogan’s assets:



Real estate properties (15)


Cash reserves


Stock investment portfolio


Luxury yachts (4)


Cars (20+)


Approximate total asset value


According to caknowledge.com, Joe Rogan’s liabilities (loans, mortgages, and so on) are approximately $30,000,000. 

To calculate his net worth, we’ll have to subtract total liabilities from total asset value:

$218,000,000 - $30,000,000 = $188,000,000. 

As you can see, our calculations are in line with Forbes’ $190,000,000 estimate for Joe Rogan’s net worth.

Joe Rogan Salary: Income Streams Breakdown

We’ve done the math. Now for the juicy details on each of Rogan’s income streams—

Joe Rogan Experience Podcast: Spotify Income

Approximate earnings: $60,000,000 a year

Whether you know this podcast because of Rogan’s “horse medication” recommendation to cure Covid, or from the impact it had on Bernie Sanders’ election campaign, Joe Rogan Experience podcast remains one of the most popular in the world—probably why Spotify bought it for over $200,000,000

He signed a multi-year licensing Spotify deal on May 19, 2020—but it wasn’t until February 2022 that we found out the deal pays Joe $200,000,000 over three years (that’s about $67,000,000 a year). 

Even if we assume it costs Rogan $7,000,000 to produce the show each year, that leaves him with at least $60,000,000 a year.

Was the Joe Rogan Spotify contract a wise move?

Some people would sell their best friend, change their name, and fight an alligator for $100,000,000. But was this a wise decision for Joe Rogan? 

Celebritynetworth.com estimated Joe was earning just over $5,000,000 a year from the podcast in 2017. The same source predicted he was making $20,000,000 a year (just from podcast sponsors) before signing the deal. We speculated earlier that he’s making about $60,000,000 after the deal. 

At face value, the answer seems obvious—$60,000,000 is definitely more than $20,000,000 or $30,000,000.

But here’s where things get a little complicated—Spotify’s exclusive contract implies that the podcast has been taken down from Apple, and almost fully removed from YouTube (two very important revenue streams for Rogan). 

Not so obvious now, right? These two questions put things into more perspective—

What was Joe Rogan’s net worth before Spotify?

In 2019, Joe Rogan’s net worth before the Spotify deal was approximately $96,000,000.

What was Joe Rogan’s net worth after the Spotify deal?

In 2020, right after the $200,000,000 deal, Rogan’s net worth climbed up to about $128,000,000. 

Joe Rogan Podcast Sponsors

Approximate earnings: $48,000,000 a year

Seems like Rogan’s podcast is a gift that keeps on giving. The sponsor money bag is a big one. 

How big exactly?

As one of the top ten podcasts in the world, Joe gets over 200,000,000 downloads every month. At current advertising rates, a 60-second ad can fetch $16–$24 for every 1,000 downloads. 

Let’s assume he makes an average of $20 for every 1,000 downloads. 

That’s 200,000,000 downloads a year / 1,000 x $20 x 12 months = $48,000,000 a year from podcast sponsors.

Joe Rogan movies, comedy shows & tours

Approximate earnings: $23,000,000 a year

At age 26, Rogan was an up-and-coming standup comedian in New York. 

Around the same time, he moved to Los Angeles to try his luck in acting. Joe had a successful sitcom career with the comedy "News Radio.” He also hosted top reality shows like "Fear Factor" and "The Man Show."  

Out of all these paths, the one that’s consistently making Rogan money is comedy. 

Before the pandemic, he was performing at about four venues a month across the US, with an average capacity of 15,000 seats. The tickets cost anywhere between $40 - $120, and he was usually selling at 80% capacity.

Let’s assume an average ticket price of $60 and that he pockets about 50% of sales.

That gives us four venues x 15,000 seats x $60 a ticket x 80% capacity x 50% cut x 12 months = $17,300,000 per year. So the Joe Rogan tour alone makes him around $20,000,000 a year.

Rogan also released six comedy specials—and made around $5,000,000 from his Netflix special alone.

YouTube earnings

Approximate earnings: $6,000,000 a year

Remember the podcast? It makes Rogan money on YouTube, too. 

While his main podcast channel still gets over 75,000,000 views a month and has over 14,200,000 subscribers, his other media outlet has about 353,000 subscribers and gets over 55,000,000 views a month.

Data from Influencer Marketing Hub suggests that the average YouTube channel makes around $18 per 1,000 ad views (which equals an average of $4 per video view). 

Let’s do the math—

130,000,000 views per month / 1,000 x $4 = $520,000 per month from YouTube Adsense. 

That’s about $6,024,000 per year.

Profits from Onnit

Approximate earnings: $2,000,000 a year

Unsurprisingly, Joe Rogan is associated with a fitness brand (in fact, he owns 50% of it). 

We’re talking about Onnit—the health and wellness company that offers supplements, food, and fitness equipment.

As the face of the brand, Rogan is responsible for marketing it to his audience. In 2021, Onnit agreed to a buyout by Unilever for an undisclosed amount. While most experts estimate the deal to be around $100,000,000, some go as far as $250,000,000–$400,000,000.

So Joe’s net worth from Onnit is huge—but in terms of actual income, we estimate he makes around $2,000,000 a year.

Joe Rogan UFC net worth 

Approximate earnings: $2,000,000 a year

In his 15th year of schooling, a bully got Rogan in a headlock to humiliate him. Joe was determined never to let that happen again—and took up Taekwondo to defend himself.

But after winning the US championship at age 19, he stopped competing to avoid permanent brain damage. 

In 1997, Dana White and Joe Rogan started their collaboration when the former invited Joe to commentate for the UFC (Ultimate Fighting Championship).

Dana later pointed out that Joe wasn’t paid for the first twelve events. Things are a little different now, with Joe making around $50,000 per event. 

With around 40 UFC events a year, that’s $2,000,000 a year.

Read more:

Joe Rogan Celebrity Net Worth Growth

Here’s a quick look at how Joe Rogan’s net worth has grown over the years:

Joe Rogan net worth in 2023


Joe Rogan net worth in 2022


Joe Rogan net worth in 2021


Joe Rogan net worth in 2020


Joe Rogan net worth in 2019


Joe Rogan net worth in 2018


Sources: Forbes, caknowledge.com

JRogan Net worth vs Other Popular Podcasters

Here’s how Joe Rogan’s net worth compares to other popular American podcasters:


Net worth in 2023

Net worth comparison

Dave Ramsey


5% ↑ than Joe Rogan

Bill Simmons


62% ↓ than Joe Rogan

Alexandra Cooper


63% ↓ than Joe Rogan

Ben Shapiro


116% ↓ than Joe Rogan

Dax Shepard


123% ↓ than Joe Rogan

Tim Dillon


180% ↓ than Joe Rogan

Sources: caknowledge.com, celebritynetworth.com

Why is Joe Rogan so popular? 

Joe Rogan’s appeal is two-fold—his unfiltered rawness and tireless optimism. 

Most of his podcast episodes are over two hours long and with little to no editing. He says exactly what’s on his mind, which—combined with his emotional delivery—leaves a profound impact on his listeners. 

The other aspect that works in Joe's favor is his positive attitude—he’s a “when life gives you lemons, grab tequila” kind of guy. He dabbles with topics around success, motivation, and self-respect, which often incite powerful reactions from his listeners.

But Rogan’s secret weapon is his actual target audience. Morning Consult’s survey reveals seven in ten avid Rogan fans are men, and 64% are white. Given that this group forms most of the American population, media platforms that unabashedly talk about their problems are likely to become popular. 

Can You Replicate Joe Rogan’s Podcasting Success?

Looking at the net worth of popular podcasters it’s obvious that podcasting can pay well. But can you replicate this kind of success? 

We spoke to experts from the podcasting industry to find out what it takes to build a successful podcast

Craig Harris Richard, creator and host of the Sleep Whispers podcast, says, “I’ve achieved over five million listens with my relaxation podcast, Sleep Whispers. Here’s the trick: you got to do the difficult thing to ensure you have less competition. I started Sleep Whispers in 2016 and yet there are only a few competitors. That’s because fully whispered podcasts are difficult to produce, and can feel awkward.” 

Kathryn Musilek, Founder of Shark Party Media, has worked with several podcasts on their PR and guesting. She says, “You have to truly commit to a regular posting schedule of at least one episode per week, for at least 2 years. Of course, there are undeniable factors based on the content, including an ear-catching premise, and intelligent or entertaining personalities on the mic—but without the regular posting commitment, none of these positive characteristics can push a podcast into an engaged following.


Here are answers to some commonly asked questions about Joe Rogan’s life—

1. Who is Joe Rogan?

Popularly known as Joe Rogan, Joseph James Rogan is a professional podcaster and actor. He’s also a popular comedian and UFC color commentator. 

Rogan entered the limelight in 1994 when he hosted the show Half Time Comedy Hour. He cemented his fame with the Joe Rogan Experience (JRE) podcast, where he hosts engaging conversations with celebrity guests. Joe is also a renowned television personality—he has worked on reality shows like Meat Eater, The Man Show, NewsRadio, and Fear Factor.

2. How tall is Joe Rogan?

This one is disputed—but Rogan himself actually tweeted in 2015 he’s 5′ 8″. 

3. How old is Joe Rogan?

Joseph Rogan is 55 years old. He was born on August 11, 1967, in Newark, New Jersey.

4. Where does Joe Rogan live?

Joe Rogan lives with his family in Lake Austin, Texas, United States. He moved there from California in 2020 after signing his $200,000,000 Spotify deal. 

Rogan’s 10,000-square-foot Texas house is said to be worth over $14,400,000.

5. Is Joe Rogan married?

Yes. Joe Rogan married Jessica Ditzel, a former cocktail waitress, in 2009.

6. Who are Joe Rogan’s kids?

Joe Rogan is a father to two daughters—Lola Rogan (born in 2008) and Rosy Rogan (born in 2010). 

He’s a stepfather to Kayja Rose Rogan (born in 1996).

Rogan officially adopted Kayja after he married his wife Jessica Ditzel in 2008.

7. What cars does Joe Rogan own?

Rogan has an undeniable passion for cars. His collection of almost twenty rides includes:

  • 2021 Ford Raptor Hennessey Velociraptor 600
  • Tesla Model S P100D, 1971 Ford Bronco ICON 4×4
  • 1995 Toyota Land Cruiser FZJ80 TLC 4×4
  • 2008 SharkWerks Porsche 997 911 GT3 RS
  • 1993 Porsche 964 911 RS America
8. How many listeners does Joe Rogan have?

A recent estimate by Time magazine points outs that Rogan averages about 11,000,000 listeners per episode on Spotify.

9. What are Joe Rogan’s political views?

In a recent interview with fellow comedian Andrew Schulz, Rogan claimed he is a “bleeding heart liberal”, and is “far away from being a Republican”.

10. What are Joe Rogan’s social handles?

Here’s a list of Rogan’s social media channels:

Key Takeaways

  • Joe Rogan’s net worth is estimated at $190,000,000 in February 2023—and Forbes predicts his net worth will multiply at a rate of 28% each year. 
  • Rogan makes an average of $141,000,000 a year from several income streams—
    • Spotify income: $60,000,000/year
    • Podcast sponsors: $48,000,000/year
    • Comedy shows & tours: $23,000,000/year
    • YouTube earnings: $6,000,000/year
    • Onnit: $2,000,000/year
    • UFC commentating: $2,000,000/year
    • Total average annual earnings: $141,000,000/year
  • Joe’s net worth shot up by around $32,000,000 after his $200,000,000 Spotify deal. 
  • Rogan’s success is often credited to his unabashed rawness, optimistic takes, and the power to connect with his target audience. 


See all

Bambrough, B. (n.d.). Joe Rogan Just Gave Millions Of Google Chrome Users Another Surprising Option. Forbes. Retrieved March 17, 2023, from https://www.forbes.com/sites/billybambrough/2020/06/03/joe-rogan-just-gave-millions-of-google-chrome-users-a-reason-to-quit/

Bennett, S. (2023, January 26). Joe Rogan Net Worth 2023: Assets Loans Spotify Career Income. https://caknowledge.com/joe-rogan-net-worth-forbes/

Chi, M. (2020, March 2). Audience Demographic Variations are Specific to Genre and Even Individual Podcasts. Media Monitors. https://www.mediamonitors.com/audience-demographic-variations-specific-to-genre/

Flegenheimer, M. (2021, July 1). Joe Rogan Is Too Big to Cancel. The New York Times. https://www.nytimes.com/2021/07/01/business/joe-rogan.html

From Joe Rogan to Harry and Meghan, the podcast cash bubble has burst. (n.d.). Retrieved March 17, 2023, from https://www.telegraph.co.uk/business/2023/01/29/joe-rogan-harry-meghan-podcast-cash-bubble-has-burst/

Joe Rogan’s podcast, with a reported 190 million downloads per month, is becoming a Spotify exclusive. (n.d.). Nieman Lab. Retrieved March 17, 2023, from https://www.niemanlab.org/reading/joe-rogans-podcast-which-reportedly-gets-190-million-downloads-per-month-is-becoming-a-spotify-exclusive/

Spotify’s Joe Rogan Controversy Isn’t Over Yet | Time. (n.d.). Retrieved March 17, 2023, from https://time.com/6147548/spotify-joe-rogan-controversy-isnt-over/

Spotify’s Joe Rogan Deal Is Said to Be Worth Over $200 Million—The New York Times. (n.d.). Retrieved March 17, 2023, from https://www.nytimes.com/2022/02/17/arts/music/spotify-joe-rogan-misinformation.html

Torres, V. (2022, November 30). How much does a yacht cost? Pricing guide & popular yachts. Galati Yachts. https://www.galatiyachts.com/yachting-news/how-much-does-a-small-yacht-cost/

Who is Joe Rogan? Fox Nation explores his rise to success as most listened to podcast host | Fox News. (n.d.). Retrieved March 17, 2023, from https://www.foxnews.com/media/fox-nation-explores-joe-rogans-rise-success-most-listened-podcast-host

Yokley, E. (2022, March 14). Few Politicians Have Appeared on Joe Rogan’s Podcast. But Data Shows They Should Be Targeting His Fans. Morning Consult. https://morningconsult.com/2022/03/14/joe-rogan-fans-demographics-political-messaging-persuasion/

Editorial team

Meet the team
Deepti Nickam - Finance Writer

Finance Writer

Content writing and marketing professional with 4+ years of experience in the B2B and B2C sectors. Deepti has written about several subjects, including finance, project management, human resources, and more.

Kacper Kozicki - Editor


Editor, copywriter, and multilingual translator with expertise in producing tailored content for global online brands. When not editing articles for LifeAndMyFinances.com, he enjoys rummaging through paper dictionaries, walking in nature, and making travel plans.

Derek Sall - Personal Finance Expert

Personal Finance Expert

Derek has a Bachelor's degree in Finance and a Master's in Business. As a finance manager in the corporate world, he regularly identified and solved problems at the C-suite level. Today, Derek isn't interested in helping big companies. Instead, he's helping individuals win financially—one email, one article, one person at a time.

Lauren Bedford - Finance Writer

Finance Writer

Lauren is a published content writer who is passionate about helping and informing others through her content. In the last 5 years, Lauren has written about a range of subjects, including business, technology and finance.

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