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5 Tips For Picking the Right People For Your Small Business


We all know the dozens of mistakes a small business owner can make in hiring. Here are five things that will always work.

Hire people different from you
We all recognize the book store or the barber shop run by people who are all of a certain age or gender. Some businesses can be comfortable with a particular narrow class of employees and customers, but most will benefit from an employee team that brings a mix of age, gender and experience.

Hire people smarter than you
Small businesses are often training grounds for people who move on to better opportunities in bigger cities or companies. You can turn this into an asset by making your company a proven developer of talent, which will attract the best starting workers and build a good reputation in the industry.

A word of caution however, in a growing business the people left behind are often not the best, and they tend to rise to become heads of departments or operations. This creates a tendency to avoid hiring anyone they see as a potential threat to their position, or create a workplace climate that stalls initiative and learning. Don’t let that happen.

Check references of references
Of course potential employees are going to give you references from people who will say good things about them. Professional investigators like to dig at least one layer deeper by asking the reference, “Who else could tell me about John?” That brings you to people who give a broader picture of a person, or reveal a problem area.

Look for people with ties to your community
If your business is a retailer or a service in a local community of clients, look for new employees with ties to the customers you want. Hiring people from your customer and client group builds loyalty to your business and shows a commitment to neighborhoods, ethnic groups and people with special needs. Social media marketing is a great way to reach perspective customers and also a great platform to network with potential coworkers.

Mine your community the way a miner follows veins of ore.

Stress communication skills
It’s one set of skills for a mechanic to know how to fix a customer’s car. It’s a whole other set of skills for that mechanic to be able to explain to the customer what’s wrong with the car and what needs to be done to it.

The hardest people to find these days, from the business with a half-dozen employees to the largest international corporations, are people with communications skills. The ability to speak and write is more important than ever. With online business collaborations and an increasing reliance on outside contractors, working with teams of employees from several firms is essential.

Even for the smallest business, simple Web sites, Facebook pages and Twitters are only effective if they are designed well and constantly updated.

New employees bring you their skills, experience and labor. What you provide with your capital investment and management is a safe workplace, a reliable paycheck and opportunities for professional growth. Always keep in mind what they expect from you.



My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.

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