I absolutely suck at marketing. If I was in an interview and the hiring manager asked me to “sell them this pen” (if you have ever interviewed for a sales or manager’s job, you know what I’m talking about), I am quite certain that I would fail miserably. If you must know, it would probably go something like this:
“Well sir, it looks to me like…uhh…you are quite wealthy. *(Insert long pause here)* …And let me ask you something. When is the last time you used a pen that failed you?” (this is where they respond, “I actually don’t remember a time when that has happened recently.”) “Well, ummm, let’s say that it did….and it was on a very important document! That would not be good would it?”
….and the terrible pen sale would continue from there, but please let me stop embarrassing myself.
Marketing is simply not one of my natural strengths. While this is the truth, I also know that this very fact is probably costing me thousands of dollars a year. In order to increase my income, I should really focus on improving my marketing skills.
Marketing In Your Job
Even if your full time job is not in marketing, you should still be marketing each and every day. If you are not, then you are leaving thousands of dollars on the table like I am. In order to get a raise or to get promoted, you must constantly be showing how excellent of an employee you are. In other words, you must be marketing yourself to your boss and to those that you work with each and every day. If you are not, then chances are that you will remain in your same role (as a best case scenario) and will continue to receive the same pay.
Marketing In Your Business
I currently have a side business, and it happens to be this web site. At this current moment I have 1,210 subscribers. It certainly isn’t anything to sneeze at, but after being in operation for four years, you would think that more than 1,210 people would be reading these articles each and every day. There is one main truth as to why there are not more readers. I’ve said it before and I’ll say it again. I suck at marketing.
If I were smart and had the guts to do it, I would be updating my site constantly, I would be sending out tweets, I’d be searching for speaking engagements, and I would be reaching out to the local media to get them to feature my site for one of their stories. There are so many ways that I could be marketing this site to the general public, but I often find myself just putting my head down and continuing to write. It’s not a bad thing – my content is excellent because of it – but simply writing will not bring thousands of dollars my way. If I want to earn a business income, then I’d better figure out how to market and treat my blog like a business.
Are you strong in marketing? Are you able to quickly turn nothing into something because of your strong marketing skills? If not, take a look at some of the marketing tips below. They helped me. I’m sure they could help you too.
This Infographic was created by Promotional Plus
My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.