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The Most Sought After Asset of All Time…and Why Very Few Actually Have It

I have recently learned of an asset so great, so highly important and valued that even the Kings of this world’s greatest countries would bow down just for a piece of it. Bill Gates, Mark Zuckerberg, and Warren Buffett all drool for it. They’d buy up all of it if they could, but even they in their infinite wealth don’t have enough money to make the purchase.

No, it’s not gold, it’s not diamonds, and it’s not even the $170 million hunk of jade that was found deep in the mines of Myanmar.

The asset that is valued by all, the most sought after asset that’s owned by no one….is time.

The Most Sought After Asset of All Time…is Time

We focus our thoughts pretty much on just one thing on this site: money.

Money equates to power, prestige, and short-term enjoyment. But you know what? It doesn’t automatically equate to more time.

  • Wouldn’t it be great if we didn’t have to go to work every day?
  • Wouldn’t it be the most amazing thing if we could do exactly what we wanted to do each and every moment?

What if I told you it was possible? What if you could make just a few small tweaks in your life and get the majority of your time back? Would you do it?

You’re probably ready to jump up on your table right now and shout, “YES, ABSOLUTELY!” But hold on just one second. As you may have guessed, there are several obstacles to overcome before you can have it.

most sought after asset of all time1) Your Ego

“Oh hello, Tom. Nice to meet you. What do you do?”

Either you respond with,

  • “I’m the director of IT Systems Integration,” or
  • “I’m a stay-at-home Dad.”

Which one gets the most respect? Which response would your ego rather verbalize to a fellow high-powered individual?

We all want to feel powerful and important, but those that search for and obtain the valuable asset of time are going to have to be comfortable living an ego-free life. It’s either one or the other. It really can’t be both.

2) Your Stuff

Having stuff sure is fun. If I had my limitless wishes on stuff, here’s what I’d choose:

  • Ferrari 360
  • 40 acre farm off a dirt road
  • Cottage on Lake Michigan
  • 60+ foot yacht
  • Oh yeah, and season tickets to the Detroit Tigers (they’re bound to get good again soon….right?)

All the stuff above would be great, but you know what? If I bought it all, I’d probably have to work till I’m 80 just to pay it all off, which means I’d never actually have any time to enjoy it!

This is typically what I call “doctor’s and lawyer’s syndrome”. They make a ton of money, and they have nice houses on lakes with their personal dock and boat…but the boats hardly ever leave the dock! The only time they actually get to use them is on Sunday with everyone else because they can’t afford to drag themselves away from the office on any other day.

If you want the most sought after investment of all time, you’re going to have to give up some stuff to do it.

3) Your Present

Ask a 95 year-old what they wish they would have done differently in their life and they’ll most likely tell you, “I wish I wouldn’t have wasted so much time.”

  • Instead of playing video games by yourself, go hiking with your family and friends
  • Ignore the new season of Game of Thrones. Instead plan a trip you’ve always wanted to take.
  • Get off social media. Do you really want to keep up with everyone else’s life instead of actually living your own?

Time doesn’t always need to be purchased. It just needs to be made a priority. Make your present day a priority. Your future self will love you for it.

4) The Joneses

We tend to think of the Joneses as the people with a massive house, a brand new luxury car, and a private tennis court on their property. But in reality, almost everyone you know is one of the Joneses.

  • Your friend Bill owns a MacBook Air,
  • Susan has an Apple watch, and
  • Grace just came back from that concert you were dying to see.

Chances are, neither Bill, Susie, nor Grace owns a massive house on the lake, but they’re still all living paycheck-to-paycheck just to buy all the stuff that really doesn’t matter in life.

If you start to decide that time is more valuable than all the cool gadgets of today, almost everyone will look at you like you’re nutso. You’ll try to explain yourself, but they’re going to think that you’ve completely lost it. I mean, why wouldn’t you want an iPhone or an Apple watch to go with it? Everyone’s got one, so you must be the wierdo that doesn’t understand the joys of life.

Are you ready to go against the grain of everyone else? Will you be one of the few that actually takes back time and live a life without regrets?

5) The Stereotype

I hear this story all the time:

  • Edward has built a successful business and decides to sell it
  • He earns 15 million dollars on the sale
  • The next two years of his life are spent laying on the beach and fishing
  • He then goes back to work because he’s bored out of his mind

The stereotype of retirement is to sit around, drink margaritas, and do absolutely nothing. This sounds appealing for a little while…until you realize that you have absolutely no purpose in life. And at that point, time is actually your enemy. You don’t even wish for more of it because the time you have means nothing to you. What’s another 5 years when you’re just drifting through life from day to day? It becomes pretty unappealing.

Instead of working toward the stereotypical retirement, work toward obtaining more of your life’s purpose. Only THEN will you enjoy the time.

How You Can Get Your Time Back

If time is truly the most sought after asset in this world, then we should all be willing to do just about anything to get it, right? Well let’s get cracking.

To free up some time immediately, here’s some quick ideas:

  • Get rid of the TV once and for all. Seriously. What’s it doing for you? You and your family can sit together and learn absolutely nothing about each other for hours at a time. This is NOT valuable.
  • Disconnect from social media. Instead, make your own memories. You’ll like them more, trust me.
  • Put the phone in a box when you walk in the door. I heard about this a few months ago and I think it’s a fantastic idea. Instead of everyone silently flipping through their news feeds or Facebook on their own, why not put the phones away and force a bit of interaction between all of you. Heck, maybe you could even have a family game night and make some memories!
  • Learn to say no. I get it. It’s hard to say no. But if you say yes to every little request, you’ll never have any time for yourself. And, you’ll never really be working toward that purpose that will make you truly happy.

And if you’re really all in, you can try these:

  • Ditch your high-profile 80+ hour a week job and take one that requires much fewer hours…even if it means taking a pay-cut.
  • Move closer to work. The shorter your drive, the more time you’ll have to put toward your life’s purpose.
  • And while you’re at it, move into a smaller house. Does your family of four really need 3,000 square feet? Absolutely not. If you cut down on the cost of your house, you can pay it off faster and potentially give yourself even more time back.
  • Build Up the Passive Income. The more money you can make without actually being there to make it, the more hours you can take back for yourself. Liz and I do this by invest in rental properties. If that sounds more painful than going to the dentist, then you might want to check out these 8 Ways to Earn Passive Income Without Rental Properties.

The most sought after asset is definitely time, and very few step back to figure out how they can get more of it…until it’s too late. Don’t be the 95 year-old that has tons of regrets. Instead, just get started! Take back your time today!

Battle of the Mind Money


My name is Derek, and I have my Bachelors Degree in Finance from Grand Valley State University. After graduation, I was not able to find a job that fully utilized my degree, but I still had a passion for Finance! So, I decided to focus my passion in the stock market. I studied Cash Flows, Balance Sheets, and Income Statements, put some money into the market and saw a good return on my investment. As satisfying as this was, I still felt that something was missing. I have a passion for Finance, but I also have a passion for people. If you have a willingness to learn, I will continue to teach.


  1. Derek,
    Winner, winner, chicken dinner! When I saw your teaser, I thought “the answer better be ‘time'”! Good for you! As you get older, time gets more and more important! Unfortunately, when I was younger, I didn’t appreciate it as much as I should have.


    • So now that I know what’s important, I just have to make the tough choices that align with it. Still not easy to do. 😉 When are we doing breakfast again, Bruce? I think it’s about time.

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